Global Lawn Mower Market: Size, Trends, and Growth Forecast 2025-2032

The Lawn Mower market is witnessing steady expansion fueled by rising consumer demand for efficient lawn care solutions. As the industry evolves, innovative product launches and growing eco-consciousness among consumers are shaping market dynamics. This blog delivers data-driven insights on market size, growth drivers, and future opportunities within the Lawn Mower industry.

Market Size and Overview
The Global Lawn Mower Market is estimated to be valued at USD 38,909.6 Mn in 2025. The market is expected to reach USD 54,664.4 Mn by 2032, growing at a compound annual growth rate (CAGR) of 5% from 2025 to 2032.

This growth reflects increased residential and commercial landscaping activities, alongside rapid urbanization trends worldwide. Lawn Mower Market Insights indicate rising investment in battery-electric lawn mowers and smart garden equipment is expanding the market scope, driving significant industry revenue growth over the forecast period.

Market Drivers
- Rising Demand for Eco-friendly Lawn Care Equipment: A key driver shaping the Lawn Mower market growth is the shift toward eco-friendly and battery-operated lawn mowers. In 2024, sales of electric mowers surged by over 20% in North America due to tightening emission regulations and heightened consumer environmental awareness.

Companies like Deere & Co. introduced advanced lithium-ion battery-powered models in 2025, significantly boosting market revenue and encouraging widespread adoption. This shift addresses both regulatory compliance and consumer preference, leading to increased market growth and new business opportunities.

PEST Analysis
- Political: Enhanced government regulations on noise and emission levels of lawn care equipment in regions such as the EU and the US (enforced since early 2024) are driving innovation in low-emission mowers, impacting market dynamics positively.
- Economic: Growing disposable incomes in developing economies and rising demand for premium lawn care equipment have increased market revenue, particularly in Asia-Pacific, throughout 2024 and 2025.
- Social: Increasing awareness about home aesthetics and outdoor living spaces, especially post-pandemic, contributed to a surge in lawn mower purchases. Data from 2024 highlight that over 35% of homeowners in the US upgraded lawn care appliances.
- Technological: Advances in AI and IoT integration in robotic lawn mowers during 2025 are transforming market growth strategies, expanding product portfolios, and enhancing user convenience, a crucial factor in market share expansion.

Promotion and Marketing Initiatives
- Companies in the Lawn Mower market have increasingly leveraged digital marketing and influencer collaborations in 2025 to boost brand visibility.

For example, Ariens Company launched a comprehensive digital campaign focusing on the durability and eco-friendliness of its electric mowers, which resulted in a 15% increase in online sales within six months. This marketing strategy demonstrated how targeted digital promotions can create direct consumer engagement, fueling market demand and reinforcing brand loyalty. Such initiatives underline the effective role of promotional activities in accelerating business growth.

Key Players
Notable market players dominating the Lawn Mower market include:
- American Honda Motor Co., Inc.
- Ariens Company
- Briggs & Stratton
- Deere & Co.
- Husqvarna Group
- Toro Company
- Greenworks Tools
- Scotts Miracle-Gro
- Stihl
- Makita Corporation
- Snapper
- Hitachi Koki Co. Ltd.
- WORX
- Cub Cadet
- Black+Decker

Recent strategies by these market companies underscore steady expansion and innovation:
- Deere & Co. launched an AI-enabled robotic mower in early 2025, capturing significant lawn mower market share and enhancing user convenience.
- Briggs & Stratton expanded its product line in 2024 by integrating smart battery systems, driving increased market revenue and competitiveness.
- American Honda Motor Co., Inc. established partnerships with retail chains across Europe in 2025, facilitating wider distribution networks and boosting sales volumes.

These business growth initiatives reflect clear market trends toward smarter, sustainable solutions and illustrate the evolving contours of industry size and competitive landscape.

Frequently Asked Questions (FAQs)
Q1. Who are the dominant players in the Lawn Mower market?
Major players include American Honda Motor Co., Inc., Ariens Company, Briggs & Stratton, and Deere & Co., all of whom have recently launched innovative products and expanded distribution channels in 2024-2025.

Q2. What will be the size of the Lawn Mower market in the coming years?
The Lawn Mower market size is projected to reach USD 49.19 billion by 2032, growing at a CAGR of 4.5% from 2025 to 2032, driven by technological advancements and increasing demand for eco-friendly solutions.

Q3. Which end-user segment has the largest growth opportunity in the Lawn Mower market?
Residential end-users lead the growth opportunity, supported by rising home improvement trends and preference for battery-operated lawn mowers to maintain urban green spaces efficiently.

Q4. How will market development trends evolve over the next five years?
Market trends point to increased integration of AI and IoT in robotic mowers, growth in electric and hybrid-powered mowers, and expanded online sales channels enhancing market revenue and scope.

Q5. What is the nature of the competitive landscape and challenges in the Lawn Mower market?
The competitive landscape is characterized by innovation-driven rivalry among key market companies focused on sustainable products. Challenges include meeting stringent regulatory standards and managing supply chain disruptions.

Q6. What go-to-market strategies are commonly adopted in the Lawn Mower market?
Digital marketing, influencer partnerships, and expansion into emerging economies are prevalent strategies adopted to boost market share and sustain long-term business growth.

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About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)